Marketing Services
The following are examples of some of our marketing and promotion services
and how they may be utilized during the various development stages of your
new golf course.
Design Phase - We will assist your marketing team in creating a buzz with
the local, regional and national media. This can be accomplished in several
different ways including press conferences, press releases and/or private
interviews. Additionally, we can assist your marketing team by providing
input on logo design, print advertising and website development.
Construction and Grow-in Phase - We will work with your team in the
ongoing public relations effort including providing promotional materials such
as copies of news articles on our firm and biographies on the architects
working on your project. In addition, we can coordinate photo opportunities
to keep local media and the public aware of construction development as you
move closer to opening your course.
Grand Opening - We will assist with the planning and coordination of the
event and work with the owner's event coordinator to develop and execute
the day's schedule. This would include scheduling interviews, providing
quotes for media, providing signed memorabilia, assisting in the
development of press kits and recommending photography and videography.
Beyond the Opening - We will continue to work with general management
as well as sales and marketing in support of continued membership growth
and/or public awareness of your golf course. In the past, examples of this
ongoing support include attendance at clubhouse openings, as well as
working closely with the various golf publications that perform ongoing
ratings of both new and existing courses. We encourage our customers to
utilize the Arthur Hills / Steve Forrest and Associates brand for general
promotion of golf club operations. If interested, we can also suggest other
resources and contacts for golf course management and for organizing
potential tournament events. We can provide links to your website from our
site and include your golf course in our ongoing media campaign.